Assessor Resource
LGAGOVA502B
Develop a marketing strategy
Assessment tool
Version 1.0
Issue Date: May 2024
This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.
This unit covers developing, monitoring and reviewing marketing strategies in line with council's business plans and goals. The unit is appropriate for the marketing professional responsible for developing and implementing the marketing strategy in the organisation.
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